New Customers

The total count of customers acquired during the selected time period.

Lifecycle

Unit: count

Higher is better

About This Metric

Measures customer acquisition performance. Based on the dateAdded field in customer records. Critical for understanding growth trajectory and sales effectiveness.

Formula

COUNT(customers where dateAdded in selected period)

Data Sources

diamond-customers
dateAdded
Customer creation date from FieldRoutes

Related Metrics

Net Growth

The net change in customer count (new customers minus cancelled).

Churn Rate

The percentage of active customers who cancelled their service during the selected time period.

Growth Rate

The percentage change in active customer count over the selected period.

Calculation Source

Real-time (Cosmos DB)

Climb Analytics

New Customers

About This Metric

Formula

Data Sources

Related Metrics

Tags

Calculation Source

More in Lifecycle

Total Customers

Active Customers

Inactive Customers