Climb Analytics

Intelligence Platform

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Total Customers

The total count of all customer records in the system.

Lifecycle

Unit: count

About This Metric

Includes all customers regardless of status (active, cancelled, pending). Use Active Customers for operational metrics.

Formula

COUNT(all customers)

Data Sources

diamond-customers
customerId

Related Metrics

Active Customers

The count of customers currently receiving service with an active status.

Cancelled Customers

The count of customers who terminated service during the selected time period.

Tags

#customers

#count

Calculation Source

Real-time (Cosmos DB)

More in Lifecycle

Active Customers

The count of customers currently receiving service with an active status.

#customers#active#count

Inactive Customers

The count of customers with an inactive status (not currently receiving service).

#inactive#customers#reactivation

New Customers

The count of customers acquired during the selected time period.

#acquisition#growth#new