Cancelled Customers

The count of customers who terminated service during the selected time period.

Lifecycle

Unit: count

Lower is better

Based on dateCancelled field. A key input for churn rate calculation and retention analysis.

COUNT(customers where dateCancelled is within period)

New Customers

The count of customers acquired during the selected time period.

Churn Rate

The percentage of active customers who cancelled their service during the selected time period.

Net Growth

The net change in customer count (new customers minus cancelled).

Real-time (Cosmos DB)

Climb Analytics