Net Growth

The net change in customer count (new customers minus cancelled).

Lifecycle

Unit: number

Higher is better

Positive net growth indicates the customer base is expanding. Negative growth requires immediate attention to acquisition or retention strategies.

New Customers - Cancelled Customers

Code Expression

newCustomers - cancelledCustomers

This metric is calculated using the following metrics as inputs:

New Customers

The count of customers acquired during the selected time period.

Cancelled Customers

The count of customers who terminated service during the selected time period.

New Customers

The count of customers acquired during the selected time period.

Cancelled Customers

The count of customers who terminated service during the selected time period.

Growth Rate

The percentage change in active customer count over the selected period.

Real-time (Cosmos DB)

Climb Analytics