Lifecycle
Unit: count
Lower is better
About This Metric
Tracks customer attrition. Based on the dateCancelled field. Understanding churn patterns helps identify at-risk customer segments and improve retention strategies.
Formula
COUNT(customers where dateCancelled in selected period)Data Sources
- diamond-customers
dateCancelledCustomer cancellation date from FieldRoutes
Caveats & Limitations
- •Only includes customers with a recorded cancellation date
- •Does not distinguish between voluntary and involuntary churn
Tags
#churn
#attrition
#cancelled
Calculation Source
Real-time (Cosmos DB)
