Churned Customers

The total count of customers who cancelled service during the selected period.

Lifecycle
Unit: count
Lower is better

About This Metric

Tracks customer attrition. Based on the dateCancelled field. Understanding churn patterns helps identify at-risk customer segments and improve retention strategies.

Formula

COUNT(customers where dateCancelled in selected period)

Data Sources

  • diamond-customers
    dateCancelled

    Customer cancellation date from FieldRoutes

Caveats & Limitations

  • Only includes customers with a recorded cancellation date
  • Does not distinguish between voluntary and involuntary churn

More in Lifecycle

View all